http://NoMoreHoldingBack.com It’s great to align yourself with a strong company (Avon). But you will attract (or fail to attract) people based on who YOU are. Check out this Avon Lady for an example, and watch out for Larry’s rant.
Network marketing failure
Avon Products, Inc. NYSE: AVP is a US cosmetics, perfume and toy seller with markets in over 135 countries across the world and sales of $9.9 billion worldwide as of 2007.
Traditionally a direct marketing company, Avon’s fastest growing markets today are in China and Russia. The company’s chairman and CEO is Andrea Jung, who was promoted to the position in 1999. Avon uses both door-to-door sales people (“Avon ladies,” primarily) and catalogs to advertise its products. In some markets (most notably China, which had banned all door-to-door selling before mid-December 2006) Avon products are sold primarily in retail stores.
Avon’s product lines include lipsticks, foundations, bath and skin lotions, anti-aging cream, perfumes, as well as jewelry and clothing.
Although the company has always been more directed towards female customers, Avon’s line of male products continues to expand, and its children’s products (such as shampoos and toys) have also proved successful. Two brand diversifications, “mark.” (targeted to younger, college-aged women) and “M” (an avon catalogue for men), have helped the company reach out into markets it has not serviced. Mark proved to be successful in reaching a new generation of recruits, primarily young women ages 18-25, with a monthly “magalog” featuring award-winning products.
In addition to its corporate pursuits, the Avon corporation is involved in philanthropic causes, primarily centered on domestic violence, women’s empowerment and health issues such as breast cancer.
In 2007, Reese Witherspoon signed a multiyear agreement to serve as Avon’s global ambassador. The actress will be involved in product development, appear in advertisements, and will serve as the honorary chairman of the Avon Foundation.
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